Digitalization or digital transformation describes the continuous change process to digital processes, based on a sophisticated IT infrastructure, digital applications and optimally networked systems and data. The existing business model is digitally mapped and/or new digital products are developed. Information, communications, processes and services are networked via digital platforms.
Digital transformation leads the fusion of online and offline, disruptive technologies and the radical change of entire industries. Automation, optimization, autonomy of processes as well as more flexibility and individuality of products and services are just some of the benefits and opportunities of digitalization. The process also leads to innovative business models and digital products. The most common drivers of progress are increased customer expectations and competition in the market.
Digital has brought about a seismic shift in the way we approach our potential customers, placing more control in their hands when it comes to how they consume their advertising.
Traditional marketing refers to the conventional way of reaching out to a semi-targeted audience with various offline advertising and promotional methods.
Content developers will strategize the creation and distribution of contents while content writers will create contents with the advertising goals and target market in mind.
Creative concepts are based on the communication strategy and creative brief. This ensures that concepts are informed by a strong understanding of the situation, the audience.
The Marketing Activity Schedule is a list and timeline of tactical activities that bring a particular marketing strategy to life. For the time poor, it helps you easily keep track of marketing activity.
Retailing design combining the best of both worlds.Discover the design guidelines and tools to broaden your insight into the way a consumer experiences a store. Two aspects are online and offline retailing.
Localization is a process that incorporates both translation and transcreation to adapt a message to a specific culture. In the case of marketing, localization plays an extremely important role for companies looking to interact with international markets.
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline (O2O) commerce identifies customers in the online space.
Explore ideas, iterate and innovate with unprecedented speed early in your design process with 3D design software. Delve deeper into design details, refine concepts and perform multiple physics simulations to better account for real-world behaviors.